In 2015, the UN defined the 2030 Sustainable Development Agenda and the Sustainable Development Goals (SDG), which have been adopted by Member States and include relevant issues such as human rights, health and safety, environmental protection and the development of local communities and local economy, among others.
The fulfillment of these objectives are part of governmental commitments that obviously also involve the private initiative, because the sustainable development will be through the engagement, participation and contribution of all the interested parties.
ISO 21401: 2018 (Sustainability Management System for Accommodation Establishments) is aligned with Agenda 2030 and its implementation will help organizations achieve the Sustainable Development Goals, essentially managing the main aspects and impacts of sustainability related to the business .
In addition, the accommodation establishments will have as benefits, the strengthening of its businesses, the increase of competitiveness and the improvement of its decisions.
Some examples of connections between ISO 21401 and Sustainable Development Objectives (SDG) are:
Natural areas, biodiversity, flora and fauna
preserve its own natural area by implementing conservation practices and take measures to promote flora and fauna conservation.
Solid waste, effluents and emissions
measures to reduce, reuse or recycle solid waste and measures to minimize the impact caused by liquid effluents to the environment and to public health.
measures to minimize energy consumption, particularly from non-renewable energy sources.
Conservation and management of water usage
control and record the consumption of water from external sources and from its own sources.
develop or be engaged in voluntary actions or initiatives promoted by communities, governmental and non-governmental organizations, with the objective of contributing to the development of local communities.
Work and income
be committed to the use of local people and production, encouraging local associations, quality and sustainability.
employ, to the greatest extent possible, workers (employees, subcontractors or freelancers) from local or regional communities.
ensure that wages at least meet the minimum wage for the category and that employee facilities meet the minimum conditions of hygiene, safety and comfort.
initiatives to promote knowledge, preservation and respect for local culture.
measures to ensure respect for the habits, rights and traditions of the native population, promoting their effective participation in the management activity process in their land or region, where applicable
Economic viability of the organization
implement its activities and services, considering its economic sustainability in the short, medium and long term.
Quality and guest satisfaction
implement products and services considering guest profile and expectations. Planning of products and services shall prioritize social traditions and local hospitality.
Health and safety of guests and workers
establish procedures for continuous risk identification, risk assessment and the implementation of necessary control measures.
The global interest for environmental and social themes increases the desire of people to experience more sustainable services and products. The client, the tourist, is becoming more and more conscious and responsible and would like to enjoy tourism sustainable experiences.
ISO 21401 standard that has just been published was developed to meet the demands of sustainable tourism development and can be used by any type, size and geographic location of accommodation establishments.
This standard will promote the sustainability agenda and will therefore address issues such as human rights, health and safety, environmental protection and development of local economy. Essentially, by managing accommodations establishments sustainably there will be a huge value to society.
ISO 21401 define a sustainability management system, including the main aspects of sustainability that should be managed by the accommodation establishments, such as:
An sustainability management system is a modern way of doing business. Its implementation allows the accommodations establishments to make its strategic decisions based on information and data related to the positive and negative impacts of the environmental, social and economic dimensions. The adoption of this form of management strengthens the decisions made, contributes to business objectives, reduces costs, improves supplier and community relationships, maximizes guest experience and satisfaction, and improves the image and reputation of the business. business.
Accommodation establishments that implement of the Sustainability Management System based on ISO 21401 will be able to attest to its guests and to the whole market that they are sustainable enterprises. Besides that it will bring benefits to all stakeholders, such as:
The management of the sustainability of Accommodation establishment is the most adequate solution to face the current challenges and to take advantage of the opportunities of the market. To start applying the ISO 21401 standard, it is recommended:
Make a diagnosis of the sustainability practices adopted, the current model of business management and how sustainability is applied.
From this, carry out a mapping of the main activities developed in the enterprise, relating the aspects and impacts related to sustainability involved with these activities, always thinking about the three dimensions involved: environmental, social and economic.
You should quantify the performance of current sustainable management practices. For this, choose and implement a set of sustainability indicators related to the aspects to assess if the practices are actually reducing the negative impacts. This will increase the quality of management decisions to be made.
After identifying the impacts related to the operation of the Hotel and measuring by means of indicators the results it is time to define sustainability goals. Such as reducing water consumption by 10% or increasing guest satisfaction to 90%.
Implement the requirements of the Management System (ISO 21401) to connect the business strategy with the identified aspects and impacts, objectives, indicators and sustainability practices.
Based on the results obtained and considering all aspects and impacts of sustainability related to your business, plan and implement new sustainable practices and produce improvements in the management of your business.
Have a sustainable management! Make your Hotel environmentally responsible, socially just and economically viable!
This year was approved for publication in the ISO/TC 228, the future standard ISO 21401 – Tourism and related services – Sustainability management system for accommodation establishments – Requirements.
This will end one more phase of a 20 years history.
Phase 1 – The bases for Sustainable Tourism (Brazil)
In 1999, a movement led by WWF-Brasil and the SOS Mata Atlântica was created in Brazil to promote more sustainable tourism.
Between 2000 and 2002, a series of workshops and public consultations was carried out by the movement, producing the Principles of Sustainable Tourism. After that the Brazilian Council for Sustainable Tourism (CBTS) was created to develop a strategy for the certification of sustainable tourism in Brazil and to establish socio-environmental quality standards appropriate to the Brazilian reality.
Phase 2 – Means of hosting as a focus for Sustainable Tourism
In 2003, the Institute of Hospitality (IH) was created a Sustainable Tourism Certification Program (PCTS), which produced a series of tools for the development of sustainable tourism. The strategy was to start with medium and small hotels as a way to increase competitiveness and create the bases for sustainable tourism in 19 Brazilian destinations simultaneously. Between 2003 and 2004, based on the Principles of Sustainable Tourism, a standard called NIH – 54: Sustainability Management System for hotels was created with the participation of all interested parties (CBTS, NGOs, Private Sector Entities, Employee Representatives, Government, Specialists and representatives of local communities).
To support that strategy, a technical assistance program was developed for the hotels, which included methodology for implementing the standard, 19 courses for the training of 375 consultants and the preparation of 7 guides and manuals to support the implementation of the established methodology. This program was applied in 365 hotels in 19 distinct destinations in Brazil between the years of 2004 and 2007.
Phase 3 – Recognition of the Certification of Sustainable Hotels
In 2005 was created by ABNT a Brazilian Standard Commission for Sustainability of Hotels, which produced based on the NIH – 54 standard, the Brazilian standard NBR 15401 Sustainability Management System for Hotels.
Between 2007 and 2009, the Certification Program of Sustainability for Hotels was established within the Brazilian Conformity Assessment System and the certification of Hotels started to be recognized by Inmetro (Brazilian Accreditation Body). During this period, more than 100 auditors was training to audit an Sustainability Management System.
Phase 4 – Sustainable Tourism at an international level
Inspired by the Rio + 20 event, held in Rio de Janeiro, the Brazilian Standard Commission for Sustainability of Hotels was reactivated and the process of updating the NBR 15401 began. During this process, the members of the ABNT Committee decided send this document as a suggestion for creating an international standard.
In 2014, Brazil started the process in the ISO/TC 228 and two years late (2016), the member of ISO approved a creation of working group Sustainable Tourism (WG 13). After two years and half and 5 meetings (May/2016 – Kuala Lumpur, October/2016 – Rio de Janeiro, May/2017 – Panama City, October 2017 – Madrid and May/2018 – Buenos Aires) with participation more than 60 experts from 26 different countries, the work has been completed.
Phase 5 – The future
Now a new phase will begin with publication the ISO 21401. I hope that other countries can be inspired and use this future international standard for the sustainable development of tourism.
Como já havia antecipado, este ano foi aprovada para publicação no Comitê de Turismo da ISO (TC 228), a futura norma de Sistema de Gestão da Sustentabilidade de Meios de Hospedagem, a ISO 21401 – Tourism and related services — Sustainability management system for accommodation establishments — Requirements , prevista para Dezembro deste ano.
Este documento quando publicado irá encerrar mais uma fase de uma história de quase 20 anos. Vejamos:
Fase 1 – As bases para o Turismo Sustentável
Em 1999 foi criado no Brasil um movimento liderado pela WWF-Brasil e a Fundação SOS Mata Atlântica em prol do desenvolvimento de um turismo mais sustentável, convocando outras organizações não governamentais, a iniciativa privada, acadêmicos e especialistas a discutir o tema.
Entre 2000 e 2002 em uma série de workshops e consultas públicas realizadas pelo movimento nos quatro cantos do país, gerou de forma participativa, o que se chamou dos Princípios de Turismo Sustentável. Como consequência natural foi constituído na ocasião o Conselho Brasileiro de Turismo Sustentável – CBTS, com objetivo de desenvolver estratégia única e ampla para a certificação do turismo sustentável no Brasil e para o estabelecimento de padrões de qualidade socioambiental adequados à realidade brasileira.
Fase 2 – Meios de hospedagem como foco para o Turismo Sustentável
Em 2003 foi criado pelo Instituto de Hospitalidade o PCTS – Programa de Certificação de Turismo Sustentável, que produziu uma série de instrumentos para o desenvolvimento sustentável do turismo. A estratégia foi iniciar pelos Meios de hospedagem de médio e pequeno porte como forma de aumentar a competitividade e criar as bases para o turismo sustentável em 19 Destinos turísticos brasileiros simultaneamente. Entre 2003 e 2004 foi então criada, com base nos Princípios do Turismo Sustentável, a norma NIH – 54 de Sistema de Gestão da Sustentabilidade com a participação do CBTS, ONG’s, Entidades de Classe do setor privado, Entidades representantes dos trabalhadores, Governo, Especialistas e representantes de comunidades locais.
Em seguida foi desenvolvido um programa de assistência técnica para os meios de hospedagem, que incluía metodologia para implementação da norma, 19 cursos para formação de 375 consultores e a elaboração de 7 guias e manuais para apoio na implementação da metodologia estabelecida. Este programa foi aplicado em 365 Meios de hospedagem em 19 Destinos turísticos distintos entre os anos de 2004 e 2007.
Fase 3 – Reconhecimento da Certificação de Meios de hospedagem sustentáveis
Paralelamente a fase anterior, em 2005 foi criada a Comissão de Estudos da ABNT para Sustentabilidade de Meios de Hospedagem, a qual produziu com base na norma NIH 54 a norma brasileira NBR 15401, publicada pela ABNT em 2006.
Entre os anos de 2007 e 2009 foi estabelecido o Programa de Certificação de Sustentabilidade de Meios de hospedagem dentro do Sistema Brasileiro de Avaliação da Conformidade e a certificação dos Meios de hospedagem passou a ter o reconhecimento do Inmetro. Ainda durante este período foram realizados 4 cursos para formação de mais de 100 auditores em Sistema de Gestão da Sustentabilidade de Meios de Hospedagem.
Fase 4 – Turismo Sustentável em nível internacional
Inspirados no evento Rio + 20, realizado no Rio de Janeiro, a Comissão de Estudos da ABNT para Sustentabilidade de Meios de Hospedagem foi reativada e, se iniciou o processo de atualização da norma NBR 15401. Durante este processo os membros da Comissão da ABNT decidiram enviar este documento como sugestão para criação de norma internacional.
Em 2014, já com a nova versão da norma NBR 15401, o Brasil iniciou o processo participando ativamente no Comitê de turismo da ISO e, em 2016, foi criado o grupo de trabalho WG 13 – Sustainable Tourism com este objetivo. Após 5 reuniões (Maio/2016 – Kuala Lumpur; Outubro/2016 – Rio de Janeiro; Maio/2017 – Cidade do Panamá; Outubro/2017 – Madrid e Maio/2018 – Buenos Aires), com a participação de 60 especialistas, de 26 diferentes países, o trabalho foi concluído, com a produção da norma ISO 21401.
Fase 5 – O futuro
Agora iniciaremos uma nova e estimulante fase com a publicação de um documento internacional, baseado na experiência exitosa do Brasil na abordagem de turismo sustentável. Espero que os demais países possam se inspirar e usar esta norma internacional para o desenvolvimento sustentável do turismo.
1. Respect the legislation in force
Tourism shall respect the legislation in force, at all levels, in the country and the international conventions to which the country is a signatory.
2. Guarantee the rights of local populations
Tourism shall seek and promote mechanisms and actions of social and environmental responsibility and economic equality, including the defense of human rights, responsible use of land, resources, consumption of materials and services, maintaining or increasing the dignity of the workers and the well-being of communities involved.
3. Conserve the natural environment and its biodiversity
In all stages of implementation and operation, tourism shall adopt practices of minimal impact on the natural environment, monitoring and effectively mitigating any impact, and thus contribute towards maintaining the natural dynamics and processes of their physical, biological and landscape aspects, taking into account the existing social and economic context.
4. Consider the cultural heritage and local values
Tourism shall recognize and respect the historical-cultural heritage of the regions being visited and be planned, implemented and managed in harmony with the cultural traditions and values, collaborating towards their development.
5. Stimulate the social and economic development of tourist destinations
Tourism shall contribute towards strengthening the local economy, raising skill-levels, increasingly generating jobs, work and income, and fomenting the local capacity to develop tourist enterprises.
6. Guarantee the quality of the products, processes and attitudes
Tourism shall evaluate tourist satisfaction and verify the adoption of hygiene, safety, information, environmental education and service standards established, documented, advertised and recognized.
7. Establish responsible planning and management
Tourism shall set up ethical business procedures that seek to engage the social, economic and environmental responsibility of all those involved in the activity, increasing the commitment of their personnel, suppliers and tourists, in matters of sustainability, from the elaboration of the mission, objectives, strategies, goals, plans and processes of management.