| 1. Manage sustainable tourism effectively |
Company
Make sure that sustainability is an intrinsic part of your strategy. Decisions should be based on this perspective, and the impacts from these decisions need to be addressed.
Destination
Create an organized group, committee, or board that is tasked with having the private and public sector participate in working on ideas about sustainable tourism. This group has to be suitable to the size and scale of the destination, and include defined responsibilities, oversight and implementation abilities for managing local environmental, economic, social and cultural issues.
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| 2. Guarantee the rights of local communities
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Company
The rights of the local community, especially traditional populations, need to be respected within the organization’s operations and practices
Destination
Ongoing programs need to be offered to communities involved in tourism so that they can improve their understanding of the opportunities and challenges involved in this activity, along with the importance of their sustainability.
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| 3. Conserve the natural environment and its biodiversity
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Company
Set the visitor capacity and adopt activities that have a minimum environmental impact, preserving the natural areas and protecting the flora and fauna while conducting their businesses.
Destination
Make considerations for policies and programs involving the protection of Destination areas and establish relevant control and management tools that are derived from studies on any impacts involving visitor capacity and engagement in management related to the biome and biodiversity of the natural environment. Use public policies to stimulate measures for minimizing water and energy consumption, reducing solid waste generation, treating effluents and conserving the natural environment where they conduct their activities.
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| 4. Consider the cultural heritage and local values
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Company
Support and communicate initiatives on understanding, enhancing, preserving, respect for, and promotion of, local cultures.
Destination
Work on a policy and system for assessing, rehabilitating and conserving natural and cultural sites, including constructed heritage (historical and archaeological) and rural and urban visits.
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| 5. Stimulate the social and economic development of tourism destinations
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Company
To the highest extent practicable, employ workers (employees, subcontractors or freelancers) from local or regional communities. Commit to benefiting from people and local production, encouraging quality and sustainability. Support and train people from local communities to offer their services and provide materials to the organization. Encourage the procurement of local products and encourage tourists to consume them.
Destination
Incentivize local businesses to provide employment for the local population, including vocational training opportunities, job security and fair wages for all. Lend support to small and medium-sized local businesses, help promote and develop sustainable local products and fair trade based on the culture of the region. Monitor the direct and indirect economic contribution that tourism has on the economy of the destination and report it to the population.
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| 6. Guarantee the quality of the products, processes and attitudes
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Company
Define and maintain a procedure to identify tourists’ expectations for the products and services offered and include a method for responding to complaints and suggestions received on a consistent basis.
Destination
Monitor, avert and publicly report any crime, safety and health risks. Monitor and report on visitor satisfaction and, if necessary, take steps to improve it
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| 7. Provide for the health, safety and security of destinations
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Company
Offer safe products and services, with a focus on managing the risks associated with activities engaged in by tourists. Establish emergency plans, whenever pertinent, in order to respond to unwanted circumstances that may affect the safety of tourists.
Destination
Recognize risks and adopt measures to maintain safe and secure environments for promoting tourism. Support and provide assistance to tourists in the event of unfortunate situations that could affect their safety.
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| 8. Take legal compliance into consideration
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Company
Comply with and respect the applicable laws related to the impacts generated by your business. Plan and implement measures to prevent any detrimental impacts on the local culture from your activities.
Destination
Consider adopting legal provisions that encourage sustainable tourism development, seeking to minimize its negative impacts and leverage the positive impacts.
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| 9. Prepare for emergencies and establish response procedures
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Company and Destination
Mapping risks and potential emergency situations (pandemics, disease, accidents, climate change emergencies and contamination of the environment) and prepare contingency plans. Whenever possible, test procedures to response these situations.
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